About Me

Adele Revella has a clear vision and convincing action plan for companies that believe marketing can contribute to highly successful products and services.

Adele Revella is the developer of the acclaimed Pragmatic Marketing® seminar, Effective Product Marketing. Attended by thousands of product managers and marketers throughout the world, Effective Product Marketing is a roadmap for those who are lost in a list of tactics and want a way out of the madness. Revella has consolidated more than two decades of relevant experiences into a process that shows marketers how to think like their target audiences, including buyers, customers and sales people.

In the 90’s Revella served in vice presidential roles at three technology companies, guiding product management, marketing and sales teams to achieve leadership positions in untapped markets and segments. She says that limited budgets and the demands of immature products and markets forced her to constantly focus on strategy and measurable outcomes. Her market-driven approach was also heavily influenced by her tenure at Regis McKenna, Inc., the PR firm that defined technology marketing during the 80’s, plus five years running her own market research and consulting firm at the end of that decade.

Revella has a clear vision and convincing action plan for product marketers who want to optimize their contribution to highly successful, profitable products and services.